Arjan has a passion for nurturing, assisting and guiding those pioneers who venture to make a positive impact in their field. Prior to founding Flare, he worked in strategy and marketing at Sara Lee, Philips, and WhatIf Innovation. Arjan brings a high level of strategic support to every innovation project, and loves to fire up crowds about pioneering and how they can deliver meaningful innovation to our world.
A creator in heart and soul, Kirsten consistently delivers clear-cut strategic plans with a flare for reducing complex cases into simple, actionable details. With a background in diverse strategic commercial roles at FMCG and retail (a.o Sara Lee and HEMA), Kirsten has fostered the theme of innovation throughout her career, and being a contagious people’s person, she has made it her duty to ensure everyone stays connected during the innovation adventure.
Among a trove of talents, tapping into and unleashing the underlying desires of teams, consumers and colleagues is Laurien’s specialty. As an educated legal counsel and musical artist, she has worked the field of public affairs in Parliament and strategy consulting at Spring Associates, whilst singing and songwriting in her spare time. An engaging personality and analytical skills make her the ideal partner on an innovative project.
Ingmar has a natural flare for helping organizations and individuals overcome their communications and public affairs challenges. His straightforward, no-nonsense approach and intuition for authenticity ensures everyone is on the level; creating transparency and building trust. With a background in international communications, consulting and in-house experience, Ingmar makes sure the world understands what you’re trying to achieve.
After working over 40 years in multinationals on various continents and turning around numerous businesses, Pieter has developed his own simple model that he applies while working with the teams of his customers. It is with these tools and vast experience that he can assist board members and management teams with their strategies and the successful implementation of those strategies.
With a broad skill-set, Myrthe provides invaluable in-depth support, particularly during the “insight phase” of innovation projects. She has a passion for organizing, and ensuring everyone involved feels at home and remains united is second nature to her. Myrthe’s extensive experience in project management guarantees no detail will be overlooked during a project, and her warm personality will deepen your innovation journey. For every problem, Myrthe will find the solution.
Sander has a gift for translating written and verbal concepts into clear and powerful visuals; breathing life into ideas and bringing them to light. Adding extra sparkle to every creative session, he offers new insights and surprising solutions as he journeys with you on your pioneering adventure.
Musician. Host. Entertainer. There are few things Quinten enjoys more than having people sit around a fire for a heart-to-heart conversation. Talented and approachable, he brings music and soul to the sessions, creating a relaxed atmosphere in which teams feel welcome and comfortable, and are willing to share their thoughts and feelings.
“Flare is our innovation partner for developing digital learning curricula. Flare helps us discover insights and translates them into the principles upon which we build our curricula. Our cooperation has grown into a profound partnership, and we are now on a joint quest to improve and renew education.” - Jorien Castelein, CEO Blink Education
“In our case, our success was accompanied by enormous growth, which made us lose track of why we were doing the things we do. Flare helped us rediscover our core strength again.” - Fatih Kahyaoglu, Managing Director, Sensation
“The whole industry sees the convergence of all media onto all devices. The trick is making it understandable and workable for your customers. Flare helped us get the right insights to develop a leading product.” - Patrick Neuerburg, Director KPN User Experience Centre
“Flare’s strength definitely lies in your relentless consumer focus, but you cleverly mix it with business pragmatism (without selling yourself out!). And for me personally, you were definitely more than just another consultancy. Your support stretched well beyond the official scope, and I felt we were able to have robust discussions challenging our strategy and thinking through the stakeholder management back home. You also have a strong, dedicated and passionate team whom I enjoyed working with very much.” - Johnny Moore, Director of Strategy – NOW TV – Sky
“Flare helped us to redefine some of the industry standards. We asked them to do this because they came across as fresh, clever and challenging thinkers - and they are. Above all, we found that they were able to help us think more clearly ourselves. Very quickly they went deep into our business and into the thinking of our people and our clients.
"We wasted little time explaining the intricacies of our business to them – spending all our time challenging ourselves on what new things we could bring to our company, and beyond that, to the industry as a whole. That is big. Exciting and impactful, I strongly recommend these guys to anyone wanting to do bold things with their business.” - Iman Stratenus, Managing Director, TNT China
“Flare has unearthed the pain in a boardroom concerning Cyber Security. They were able to translate this into clear and comprehensible language. They helped us uncover the power of our brand and the strength of our people, and link them to these boardroom insights.
"They truly differentiate themselves by understanding our content and context and were able to facilitate us from this depth. In the end they helped develop a new scalable business model and strategy. Based on our client needs and our ‘Why’ we realized true team ownership and a successful implementation.” - Roel van Rijswijk, Partner Deloitte Risk Services – Cyber Security
“It’s been a challenging journey but I believe this bold move by Hero is the catalyst for renewed growth. It looks that we are going to meet our targets which is a great starting point for our next centennial.” - Yorick Van Baarsel, Marketing Manager, Hero
“In its unique way Flare crept under the skin of our end-users and the DNA of our organization. They did this with a team of people who are sharp, driven and passionately involved. A great example of their commitment, I thought, was when one of the key members of the team came out of her maternity leave - two weeks before her due date - to help out.
"Their insights formed the basis of our new strategy and their way of working in co-creation with the end-user has now become our own standard of product development.” - Ingrid Spierts, Director Marketing and Product Development
“It was absolutely sensational when we uncovered the kids’ insight that lead to Groove.me, “English is important to me, because I want to be able to better understand internet, games and my favourite songs and artists.” - Jorien Castelein, CEO Blink Education
“It was amazing to see how Flare, layer-by-layer, showed us where our strengths and weaknesses are according to our customers. It was particularly special that our non-customers came up with interesting and useful ideas. Their way of deep questioning, structuring and analyzing has left a deep and lasting impression.” - Harco van Uden, CEO ITG Companies
“It was like looking in the mirror, and Flare helped us transform our blind spots into opportunities.”- Carlijn Kooij, Owner
“Passion for what they do! I would describe Flare as a differentiated team of passionate people; with passion for true consumer insights, passion for innovation, and an energizing passion to deliver professional quality in an informal way. They take the team they work with on board on their journey to ignite their spark.” - Cora Kleinhout, Marketing Director -Praxis
“Flare Innovation exceeded our expectations in providing us with the deeper reasoning of the success of our Bacardi Flavoured Rums brand portfolio. This valuable knowledge gave us the opportunity to accelerate current growth rates and to differentiate from competition in a sustainable way. The Flare team is dedicated, passionate and reliable. A pleasure to do business with.” - Yorick van Baarsel, Marketing Manager at Bacardi
“The Flare Innovation team has done an excellent job in providing us with great new angles to activate our Philips Sonicare brand. Based on fresh consumer and dental professional insights, I’m convinced this new approach will help us grow our position in the Benelux power toothbrush market rapidly. All this was achieved in a journey that was highly inspiring and engaging for our full Philips Sonicare team! Great experience and world-class output! I strongly recommend the Flare Innovation team to all my colleagues interested in growing their business.” - Erwin Schuiling, Marketing Director - Philips